NEWS
Occasional updates, notes and commentary on writing, public relations and communication.
Should You Be Writing Content for AI Search?
by Ben Howard
There’s no shortage of advice at the moment about how businesses should be creating content for AI search. Depending on who is giving the advice, you might hear about AEO, GEO, or AI optimisation, along with warnings that the way people search is changing and businesses need to adapt. Some of that advice is perfectly...
What Makes Something Newsworthy?
One of the first questions I ask clients is, “Why would somebody outside your business find this interesting?” It’s a simple question, but it’s often the one that changes the conversation. Most people begin by telling me what they’ve done. They’ve launched a new service, won an award, completed a project or organised an event....
Where The Story Begins
Deciding where to begin is often the hardest part of writing The facts may all be correct. The message may be clear. The story itself may be worth telling. But if it begins in the wrong place, readers can find themselves trying to catch up before they’ve even understood what they’re reading. The people writing...
Content Doesn’t Expire. Context Does.
Most organisations review communication when it is created. Far fewer revisit it once it is in place. Once something has been approved and published, it is often assumed to be done. Attention moves elsewhere, priorities change, and new work takes its place. The communication, however, remains. Over time, organisations change. New people join, services develop,...
Clear Content Travels Further
Content can look perfectly clear until somebody actually has to use it. A website page might read well, a client guide may contain all the right information, or an internal document may have been carefully checked before it was published. The real test comes when somebody needs to understand it quickly enough to make a...
Introducing Ben Howard Communications
Organisations produce a great deal of content. Less attention is often paid to whether it actually explains what it needs to. A lot of businesses are publishing regularly. Fewer are confident that what they are putting out truly reflects them, or helps their audience understand them better. Ben Howard Communications was launched to address that...